ambush marketing

美 　英

• n.【商】埋伏營銷
• 網(wǎng)絡(luò)伏擊式營銷；伏擊營銷；埋伏式營銷

英漢解釋

n.	1. 【商】埋伏營銷,又稱“寄生營銷”,“伏擊營銷”,指一些公司作為非正式贊助商,將自身的某種產(chǎn)品或服務(wù)與某一重大社會活動相聯(lián)系,以期在無需花費(fèi)贊助費(fèi)用前提下獲利的營銷策略

英英解釋

n.	1. [Business]the marketing strategy of trying to benefit from the advertising of a particular event by linking a product or service with it without paying any sponsor fee

例句

This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.

其實(shí)，來自考文垂大學(xué)商學(xué)院的研究人員在“2008歐洲杯”期間，一共發(fā)現(xiàn)了18例類似營銷行為。

Olympic organizers are taking steps to protect official sponsors from such competition known as ambush marketing.

奧運(yùn)會的組織者真采取行動來保護(hù)官方贊助商免于這種埋伏性競爭。

This paper focuses on the ambush marketing activities and strategies applied by Li-Ning Company during the 2008 Beijing Olympic Games.

本文重點(diǎn)研究李寧品牌在2008年北京奧運(yùn)會的埋伏營銷活動與策略。

FIFA claims the pair were involved in a large scale ambush marketing effort by Dutch brewer Bavaria NV.

國際足聯(lián)說，這兩名女子參與了荷蘭啤酒生產(chǎn)商BavariaNV的一場大規(guī)模伏擊營銷行動。

Study on Ambush Marketing Phenomena and Circumvention Method in Olympic Sponsor Market

奧運(yùn)會贊助市場中隱蔽營銷現(xiàn)象的分析及規(guī)避方法研究